Subscription System

Collection

Ongoing — new piece every 1–2 months

Sweater
Sweater
Subscription — new piece every 2 months
12-piece collection — €299/month for 24 months
8-piece collection — €299/month for 16 months
4-piece collection — €299/month for 8 months


Move beyond single outfits — our Collection Subscription System scales with you. Start with a 4-piece capsule, expand to 8, or go full scale with 12 carefully designed pieces that combine into 64 distinct outfits: the foundation for a fully equipped, endlessly versatile wardrobe. The system works across categories — from prêt-à-porter to streetwear — and every piece is made-to-order and made-to-measure, produced only once ordered.

Clients pay one manageable monthly rate and receive a new, individually made piece every month or every other month — something to look forward to, not just another purchase. The model is designed to shift customers from thinking in single garments to thinking in collections, building anticipation and long-term loyalty piece by piece.

A strong subscription model is only as successful as the production system behind it. We connect design development with manufacturers, textile suppliers, print providers and production partners to create efficient, scalable made-to-order workflows. This concept is also offered as a B2B Tool for brands looking to build the same model for their own customers.


"A subscription isn't just a payment plan. It's a way to give a customer something to look forward to — piece by piece, until they're thinking in collections instead of single garments."

— Claudia van Rehm